Customers can create ad networks similar to AdWords/AdSense, AdBrite etc. Ad networks can be payment-based where advertisers pay for inventory and the pay is split between the ad network operator (our customer) and the inventory owners (web site owners). Another form is exchange-based ad networks. Inventory owners (web site owners) dedicate part of inventory to the exchange ad network, in exchange for their own ads to be published by other web sites participating in the same ad network.

Customers can also use Mogado AD serving platform to manage a pool of ads and advertisers, for serving on one or several of their web sites. This type of use is typical for those companies that operate several web sites and sell the inventory also directly to advertisers. Mogado AD serving capabilities in this kind of scenario are similar to OpenX ad server, and are available free of charge.

Mogado Platform Main Features

• AD serving platform – custom ad networks
• Able to integrate different payment options: PayPal supported, others upon request
• Intuitive and user friendly web interface
• Automatic detection of invalid clicks
• You define cost/earn factors for CPC and CPM

Supported AD Types

• Text ADs (most of IAB ad formats)
• Banner ADs (most of IAB ad formats)
• Peel Away ADs
• HTML ADs and Widgets (insertion of web apps and interactive ads)

Features For Advertisers

• Campaign statistics
  • textual and graphical
  • easy to choose periods for analysis
  • campaign sorting by performance
  • comparison of campaigns

• Targeting
  • based on website categories
  • based on website keywords
  • based on geographical territory
  • advertising limited to specific domains

• Ad variants
  • define more ads for specific campaign

• Conversion tracking

Features For Website Owners

• Zone statistics
  • textual and graphical
  • easy to choose periods for analysis
  • zone sorting by performance
  • comparison of zones

• Filter ADs
  • website is described with keywords
  • classification of website into categories

• Customization of AD appearance
  • select AD size
  • define AD style / colors for text ADs

• Ability to display website owner’s ads on his own website

• Option to avoid advertising on competitor sites

Technology

• LAMP architecture (Linux, Apache, MySql, Perl)
• No 3rd party commercial software is used (you don’t need any 3rd party commercial licenses)
• Can run on multiple servers
• Modular source code structure
• Queued post processing to minimize response time

System Administration and Development

System administration

• All procedures are highly automated: scheduled tasks, automatic account verification, etc.
• Everyday tasks like monitoring system, working with user accounts, etc. can be performed over web interface
• There may be multiple administrators who can work with web interface - different roles can be assigned to each administrator
• System administrator is expected to have basic understanding of Linux, MySQL and command line tools

Development

• Developers need to be familiar with Linux, Apache, MySQL, Mod Perl, HTML, Java script and jQuery library
• Developers work on a development instance of Mogado platform which can be easily copied to production environment

Licenses for Web Sites

Enable you to build your own free ad server to serve up to 100 web sites. To try some of an extensive set of functionalities, visit http://www.mogado.com, or download your copy of the software and install it on your web site.

• GNU GPL license (free license)
  • Full featured version available free of charge
  • Deliverables: all mogado ad modules in full source code
  • Support:
    • Available on support forum for free from other users
    • Available on support forum from developers (price list)
  • Warranty: 12 months warranty can be purchased for 500 EUR

Licenses for Ad Networks

Enable you to build your own ad network. Some of the functionality can be seen at http://www.mogado.com.

Evaluation license

• Full featured version available free of charge for 180 days
• Deliverables: all mogado ad modules in full source code
• Support:
  • Available on support forum for free from other users
  • Available on support forum from developers (price list)
• Warranty: 12 months warranty can be purchased for 500 EUR

Free license

• Full featured version available free of charge to customers that contribute many new features in the form of source code, provide support to other users, or significantly participate in overall Mogado development and distribution. Who is granted this license is completely within Mogado’s discretion.
• Deliverables: all mogado ad modules in full source code
• Support:
  • Available on support forum for free from other users
  • Available on support forum from developers (price list)
• Warranty: 12 months warranty can be purchased for 500 EUR

Monthly license fee model

• Monthly license fee of 500 EUR, paid at the beginning of every quarter
  • 20% discount for licenses purchased by May 1st 2010
• Deliverables: all mogado ad modules in full source code
• Support:
  • Available on support forum for free from other users
  • Available on support forum from developers (price list)
• Warranty: 12 months warranty is included

Revenue sharing model

• 5% revenue share paid quarterly
  • 20% discount for licenses purchased by May 1st 2010
• Deliverables: all mogado ad modules in full source code
• Support:
  • Available on support forum for free from other users
  • Available on support forum from developers (price list)
• Warranty: 12 months warranty can be purchased for 500 EUR

Equity sharing model

• 20% equity share of your company
  • 15% equity share for licenses purchased by May 1st 2010
• Deliverables: all mogado ad modules in full source code
• Support:
  • Available on support forum for free from other users
  • Available on support forum from developers (price list)
• Warranty: 12 months warranty can be purchased for 500 EUR

Technical Support

• Free support from other users is available on support forum.
• Paid support from developers is available at $100 per hour.

Investor Opportunities

Internet advertising has seen a constant growth over the last couple of years, many times as much as 34% annually. In general, it’s a good area to invest into.

Joint Ventures

Mogado is looking for partners to do joint ventures in the area of custom ad networks.

Mogado will participate in the ventures with its AD serving platform and cover the technical area. Partners should take over responsibility for growing the ad network and for the business side.

For additional information, contact .

Investment into Mogado AD Serving Platform

Mogado offers investors an opportunity to participate in the development and ownership of the Mogado AD serving platform and in general also an opportunity for a long term involvement in the ad networks business.

Owners of Mogado are offering 10% ownership of the Mogado AD serving platform. Offer valid only until May 1st 2010. For additional information, contact .